While the definition of digital marketing is quite ordinary, the capabilities of DM are extraordinary. Learn what it means to use the push pull strategy in digital marketing effectively!
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To explain, the definition of digital marketing is: the use of digital sources that can calculate effectiveness to promote products, brands and services. Such digital sources include: the web, email, video, RSS, Instant Message, social platforms, podcasts and mobile devices like the smart phone.
There is a loose debate over whether to include TV & digital billboards in the list. Certainly they are digital technologies, but digital marketing is considered easily quantifiable. This means that it is easy to tabulate how many people saw the marketing message, how many took action and how many made a purchase.
Of course, with TV & digital billboards, customers may see the message, take action and buy, but there is no way to calculate the exact number of people who took action. You can't quantify the results of the marketing message in any real way. Thus, they are not considered true methods for DM.
The ability to quantify the results of a marketing campaign is the biggest difference between marketing and digital marketing. This is why DM is White Label Seo Services changing the marketing industry in huge ways!
Digital Marketing is not a new sector within marketing, it is the whole new face of marketing.
Within DM, there are two types of services. There is Push DM and Pull DM.
Push Pull Strategy within Digital Marketing
Push DM - The push strategy within DM is the use of advertising that pushes people towards a product, service or brand. For example, a digital push marketing message could be an email, RSS feed or a Facebook post with a blog/website link.
The benefits of Digital push marketing is that it targets "warm prospects" or people who are already on your list. It targets your niche. Additionally, you can personalize the message. For example in an email you can have it address each person individually, "Dear ______." Lastly, it is very easy to track the effectiveness of this type of campaign.
The disadvantage of push marketing is that it reaches a smaller audience and usually takes more time, money and effort to put together.
Pull DM - The pull strategy within Digital Marketing, is rather where the potential customer must activity seek out the businesses marketing content. For example, a potential customer may find your blog or article via a Google search. Or, a potential customer may like the content you post on your social media platforms and then decide to check out your products.
The benefit and disadvantage of the pull strategy go hand-in-hand. More steps are involved here, for the potential customer. But, if they are taken, there is a higher percentage chance Digital Marketing Consultant New York that the potential customer will buy or opt in.
An example of successful pull marketing is SEO (search engine optimization) and having your article or website ranked on the first page of a Google search.
How do you use digital marketing?
Which do you find more effective: push marketing or pull?
Which would you like to learn more about or practice with better results?
For the smartest strategy on how to market your eBook, check out this article:
In digital marketing, the two things that instantly capture one's attention at first glance while looking at a website are the design and the content. Now, the design could include the layout of the website, the color combinations used, the beautiful images used, all together strategically placed to get the user's attention - Mission Accomplished!! While the design generates interest, gives a nice feel, and an idea about what the website is all about, the content spells it out for the viewer and makes an impact about the idea or product.
Design vs Content
There's a long-standing debate that has been around for long enough which pits design and content against each other. Design vs Content - Which is more important? Which one holds more value? Best Web Design Designers and Content writers have been at loggerheads and debated endlessly over one's superiority over the other. Yet, the responses seem to be mixed and there seems to be no common ground. The face-off continues. This article does not intend to play the wise old man's part and give a verdict.
Instead, what we are going to focus on is the importance of "content" in digital marketing. Before we get into that, it is important to know that "design" is an integral part of a good digital Social Media Marketing Strategy marketing strategy. We will talk about specific points related to design in another article. For now, in this article, we will also look at why and how "good" content can make a difference. We also aim to break a few misconceptions about what really counts as "good" content and end the article by listing out how good content can give a good boost to your business and keep the customers coming.
What is Digital Content Marketing?
In simple terms, it means creating and sharing of content for digital marketing. What is striking is that content encompasses various channels like social media, bylined articles, e-books, podcasts, visual information etc.
Don't be under the misconception that content only refers to blogs. With the advent of social media and the likes of Pinterest, Facebook, Twitter etc content has taken a whole new avatar. It is no more limited to a 300 word blog posting or an article. A 140 character Twitter post could effectively work wonders. A Facebook post would give you the same leverage that any blog post would do.
What is "Good" Content?
We read and hear a lot of folks talking about the importance of "good" content" and the role it plays in Digital Marketing services. But when you do a deeper analysis, essentially it all comes down to key factors. To keep it short and simple, here is what we say good content is:
-Targeted - Who is it intended for?
-Personalized - Does it strike a chord with your audience?
-Fresh - Have they already read something similar somewhere?
-Search-engine friendly - That's what gets the traffic
-Unique - Always a plus point
-Interesting - Wins hands down
Even though these factors may sound repetitive and inter-related, yet they are unique, self-contained, and have a significant meaning.
How Does Good Content Help Your Business?
A good web content marketing strategy always gives you results. Web Content Writing not only reduces the spending associated with advertising, it also brings in an influx of visitors and prospective customers via non-traditional channels. It all comes down to how many eyeballs you grab and how much of Website Development Company this you can convert into business and profits.
The more you genuinely focus on creating effective and good content for your business, the more you will understand the opportunities that it presents. As the trends are changing, you will have a better idea of how to embrace the change and customize your marketing strategy. Today it is Twitter, Pinterest, and Facebook. Tomorrow there might be something new. The question is - Are you ready for it?
You can only be ready for it if you truly understand and gauge the trend. By exploring the scope and potential of digital content marketing today, you will be better prepared for tomorrow.